Who We Are

Who We Are

The Black Canadian Coaches Association is a non-profit organization seeking to connect, empower and advance racialized minorities in the Canadian sport sector. The BCCA has three objectives: celebration, advocacy through allyship, and networking.


Our mission is to utilize our platform to promote ideals of diversity and inclusion in alliance with sport organizations at all levels in Canada. We will use our platform to advocate and support sport participants that are Black, Indigenous and People of Colour (BIPOC) to promote racial equity in the Canadian sports sector.


Celebration: Classify our strength in numbers; acknowledge perseverance and celebrate accomplishments.

Communication: Provide platforms for the sharing of stories, networking, and ongoing allyship.

Competence: Encourage awareness of anti-Black inequities alongside the ongoing professionalization of individuals and organizations within Canada’s sport sector.

Courage: Call out and stand up against systemic and institutional anti-Black policies and practises in Canadian society; promote equitable and measurable outcomes.