Black Canadian Coach Named Director of EDI at Maple Leaf Sports and Entertainment

Justin Bobb has been appointed to the role of Director, Equity, Diversity, and Inclusion by MLSE to support the Toronto Maple Leafs, Toronto FC and Toronto Argos. Bobb steps into this role alongside Mark Fraser, former Black NHL player, who will support the inclusion portfolio for the Maple Leafs. Bobb’s role will be to design and lead team strategies connected to social change and inclusion. 

Bobb is a Ryerson University alumnus who graduated with a degree in Sociology that he has uses to promote equity, engagement, and growth at the community level. A former U Sports (formerly CIS) varsity basketball player with the Rams, Bobb brings over 14 years of coaching and youth development experience with George Brown College and Centennial College, as well as at the grassroots, high school, and club level.  

It’s truly an honour to represent MLSE, Toronto Maple Leafs, Toronto FC and Toronto Argos.

MLSE and it’s teams are fully committed to using sport as a tool for social impact and growth.

I’m grateful for the opportunity to bring a community development lens and approach to the important work of attaining full inclusion and amplifying the work of leaders within our community.

On what MLSE appointment means?

Bobb serves as an active Board of Director for the Coaching Association of Ontario, National Ballet School of Canada and is part of BCCA’s Advisory Council, providing mentorship and guidance to the organization in its first year

Leadership Through Sport – We Are #StrongerTogether.

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