The BCCA is a non-profit organization comprised of individuals, from all backgrounds who support racial justice in the Canadian sports community.

We have 3 objectives: celebration, advocacy through allyship and networking.

The inspiration for this project is credited to the thousands of Black leaders throughout Canadian sport history who have and continue to promote physical, social, educational and cultural continuity to the people they mentor. Being a coach is all about empowering and supporting others. We are trailblazers in Canadian sport history, and leaders through sport.

History Formation of the BCCA began as an emergency measure for the presentation of a united voice against systemic and institutionalized barriers for Canadian Black, Indigenous and Persons of Colour (BIPOC) for members of our sport community. Executives, coaches and student-athletes face numerous challenges such as systemic oppression in their jobs and limited access to higher levels of administration. Since its inception, the BCCA is committed towards supporting and enhancing the experiences of Black Canadians in sport. These initiatives include advocating for the hiring of BIPOC members in leadership positions where they have power to influence practises and policies, promoting the necessity of cultural competency in the sport sector, fundraising for the BCAA Scholarship Fund to assist Black Canadian student-athletes in their transition to the sport sector, and growing a network on allied members towards the advancement of racial equity and empowerment.

Purpose The BCCA will continue to work alongside allied individuals and organizations to further the advancements of Black, Indigenous and People of Colour (BIPOC) participating in the Canadian sport sector. In doing so, the BCCA has established the following goals and objectives to pursue its mission:

  • To promote the ideals of diversity and inclusion, gender equity, and celebration for BIPOC members of our Canadian sports community.
  • To lobby for the hiring of more visible minorities in leadership and executive positions within the Canadian sports sector to promote inclusion in sport as well as reflect our diverse economy.
  • To unify all members of our Canadian sports community on issues pertaining to racial equity in the sport industry at all levels.
  • To encourage all BCCA supporters and participants to serve as community outreach agents who elevate moral, ethical and educational values.
  • A commitment to assist provincial and national sport organizations in servicing BIPOC members of our sport community.
  • To provide services which address the needs of our BIPOC members and sport supporters professionally, emotionally, financially, physically and spiritually.
  • To formulate mentorship bonds directly and indirectly that foster strong and resilient relationships between allied individuals and organizations.